smiling-headshots-al-pacino

Professional headshots capture your authentic self. Ideally, you’re smiling with your eyes, the mark of a genuine smile. Real smiles communicate trust, vitally important in the business world. Professional photographers are experts at shaping your best self. Making a great first impression starts with your online image. People form instant opinions of your trustworthiness based on your photo. If your eyes are too open or your brow furrowed, you express fear, discomfort and other emotions that don’t convey the best image. You want to look approachable and open with relaxed features. These qualities project......

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Rebranding Our Company to Most Digital: Case Study

It’s now been roughly a year and a half since we launched MDigital and it’s been a wonderful journey. Aimee and I have discovered skills and abilities we never knew we were capable of. As we have grown, so has our awareness of our own brand. We realized it was time for a change, and delved into the process of rebranding. The thought behind MDigital was simple: Our last name is McAffee, and we are a digital creative agency. The problem is that it isn’t thought provoking. It doesn’t start a conversation… perhaps......

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man-watching-video-online

Videos grab attention, comprising 64 percent of all internet traffic. It’s forecast to grow to 80 percent of all traffic by 2019. How do videos increase your SEO? Ranking on the first page of a Google search is SEO’s top priority. It’s important to remember the 2009 Forrester study that says, “pages with videos are 53 times more likely to rank on the first page of Google search results.” Yes, that study may be a few years old, but the point stands. Google prioritizes video in their SERP, the search engine results page.......

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web-designers-most-digital-seo

Web designers define your online presence. We’ll explore how that process increases your market potential on the internet.  Besides that, web designers provide creative and technical expertise.  This allows you to spend time on other important areas of running your business. We’ve established why every small business needs a great website in another blog article here.  Your website is your online brand. Your web presence defines your best image.  Use of function, quick load times and intuitive design thrive in our fast-paced world.  Ideally, your website optimizes your time and creative self in the......

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Website: Does My Small Business Need a High Quality Web Presence?

Your website establishes credibility that you are an expert in your field. Additionally,  your online presence may determine whether you attract highly discerning consumers.  If your web presence is lacking (or nonexistent), you’re very likely to lose business. First impressions count.  We live in a world where people Google you immediately. They might  shop for their next product or locate their next lunch spot. Oftentimes, your website forms the decisive factor if you are what they’re searching for....

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mobile-phone-sales

Mobile usage is massive and growing. If you’re like we are, when you’re trying to find the answer to a question on your phone, you want to find it quickly and easily. If a site you’re using doesn’t load within three seconds, most people go to another site. Because of this, cellular users meet their needs or they will go elsewhere. More than 57 percent of cellular users will leave your site if it doesn’t load within three seconds. Definitively, page loads must meet (or preferably exceed) that three-second load time. In our......

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